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INFLUENCE CONSUMER DECISIONS.

Measuring the emotional impact of sound and music to re-shape the way consumers connect with your brand.

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AUDIO IDENTITIES WE'VE HELPED BRING TO LIFE

Sonic Branding, UX/UI Sounds, and Music for Advertising

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Client logo Premera
Client logo Lexus
Client logo Amazon Music
Client logo American Express
Client logo Panera
Client logo Citibank
Client logo Dunkin'
Client logo AT&T
Client logo Heineken
Client logo Ozempic
Client logo Target

The science of sound is where
research meets resonance.

Evidence-backed research methods help transform sound and music into measurable strategic assets for your brand by:​

  • Connecting consumer emotions to actions.

  • De-risking changes to your brand's identity.

  • Aligning your brand's voice with its values.

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We do this by revealing what consumers feel, not just what they say.

Music can stir emotions, encode deeply in memory, and trigger powerful associations. But these responses are often below the surface — beyond words and conscious awareness. That’s where our approach stands apart.

 

We go deeper than traditional self-reports, using implicit association testing tailored specifically for audio stimulus. By uncovering subconscious emotional responses that other methods miss, we deliver insights that are more authentic, more actionable, and more precise.

Innovators in audio research.
Trusted by brands worldwide.

From the lab to the global stage, we are a team of award-winning marketers and passionate storytellers who blend science with creativity to help brands connect in unforgettable ways.

Founded by audio research pioneer Joe Sauer, we push the boundaries of traditional research, delivering insights that have shaped marketing strategies for Fortune 500 companies and ambitious scale-ups alike.

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