Audio identities we have helped bring to life
SELECTED RESULTS
The evidence is the argument.
WORLD FIRST
NISSAN CANTO
The first engineered soundscape for electric vehicles. The winning sound matched or exceeded a combustion engine for pedestrian awareness and driver experience. Winner of the 19th Annual EXPLOR Award.
3 EDITIONS
SOUND EFFECTS
Sound Effects, our research series measuring implicit response to sonic branding in 3 markets. Saudi Arabia tested bespoke sonic logos, Italy tested stock sonic logos, and Finland tested AI-generated sonic logos.
7 MARKETS
AUSTRALIA'S NATION BRAND
Australia's first Nation Brand sonic logo, tested with consumer and enterprise audiences in 7 markets, including Australia, the USA, the UK, China, Indonesia, India, and South Korea before launch.
The most important responses to sound happen below conscious awareness. Self-report misses them. Our core method is implicit association testing adapted for audio, which reads emotional response through reaction time rather than opinion.
Where the question calls for it, we extend the toolkit to EEG, fMRI, and biometric and behavioral measures. Every study ends the same way. A clear answer to a decision the brand actually faces.
METHOD